The Event Organiser`s Social Media Software Feature List

The Event Organiser`s Social Media Software Feature List


Organisers have the ability to enable or disable every feature (listed below), subject to certain dependencies

Custom Branding

Custom CSS and HTML fields allow the event organiser to apply the look and feel of your organisation/event including logo, colour scheme, layout and more. Most text fields are customisable as well

Static Pages

For events that do not already use their own CMS (e.g. Drupal, WordPress, Radiant, etc.), we provide a simple static page module that event organisers can use to create their home page, hotel/travel page(s), sponsor pages (not fan pages) etc.


Event organisers can configure the appropriate date, time and currency formats for the

event’s locale. Note: at this time, system strings are not exported. However, event organisers may opt to enter text in other languages into the configurable text fields

Custom Subdomain Integration

Every event gets its own unique IP, so most events choose to use our recommended custom DNS settings to create sensible site URLs

Delegate Profiles

Every delegate gets an editable page with contact info, bio, profile picture, etc. Organisers can apply a default privacy level and then delegates can customise who can see their information (everybody, only people I follow, or nobody)

Social Networking

Delegates and sponsors/exhibitors can follow and be followed, which opens up the ability to swap contact information, send private messages and set up one-on-one meetings


Delegates and sponsors/exhibitors can send public messages to a conference-wide messaging area, on specific event pages and on sponsor fan pages. They can also send public (@) replies and private/direct messages to people who are following them. Messaging is optionally) integrated with Twitter; however, people who don’t use Twitter can still use our messaging


Organisers can create an unlimited number of groups and organise them into categories.

Delegates and sponsor/exhibitors can join these groups to converse on various subtopics of interest at your organisation/event

Sponsor/Exhibitor Fanpages

Sponsors/Exhibitors can create fan pages to showcase their brands. Fan pages can include a logo, description, a single-question poll/survey, a “become a fan button” and (optionally) a “request meeting” button. Delegates can add comments on the fan page, become fans, answer the question and (if enabled), request private meetings with sponsors/exhibitors

One-on-one Meetings

If enabled, every delegate’s profile page and every sponsor/exhibitor’s fan page will carry

a “request meeting” button which will notify the recipient that the delegate is requesting

a meeting via email and give the recipient the option to accept or decline, adding the private meeting to both parties’ personal schedules, if appropriate

Contact Export

Delegates and sponsors/exhibitors can export detailed contact information for mutual followers and fans, respectively, to CSV (Excel)

Schedule Export

Delegates and sponsors/exhibitors can export their personal schedules to iCal, gCal, RSS and Outlook. This also allows offline synchronization with most smartphones

Branded Accounts

Sponsors/exhibitors are allowed to create “branded” accounts, e.g. The Pepsi User, which can give them an official voice with which they can communicate with the community


All types of public messages and personal schedules are available via RSS feeds that are “secret” in the sense that they contain a long, very-hard-to-guess hash in the URLs. However, delegates and sponsors/exhibitors can choose to share their RSS feeds with

other people or post them publicly

Organiser Support

Wewill assist the event organizer with site setup, branding and customisation up to the number of hours specified in the pricing schedule. Additional support can be purchased

Delegate Support

We do not provide front-line support to delegates; rather, we rely on the organiser’s help desk to provide Tier 1 support. Any issues with delegates or sponsors/exhibitors can be escalated to our “always on” Tier 2+ support, which supports a 24-hour turnaround SLA on any issue

Full Schedule

Delegates and sponsors/exhibitors can browse (and search) the entire event schedule of

keynotes, breakouts, parties and other gatherings. Day-by-day listings, A-Z listings and a graphical grid view are available. All views clearly indicate which events delegates are attending and show mosaics of friends attending and, optionally, all people attending

Personal Schedule

Delegates and sponsors/exhibitors can add an unlimited number of sub-events to their

own personal schedules, which they can then choose to share with everybody, people they follow or nobody. Personal schedules can also be posted to various social sites, e.g. Facebook and Twitter and sync’d with most desktop and online calendaring software and smartphones.

Schedule Notifications

The system will send schedule update and change notifications to delegates (only those

who have opted-in) if events they have added to their personal schedules

Social Notifications

The system will send “you’ve been followed” type messages to delegates and sponsors/

exhibitors (social notifications) to those who have opted-in to this feature

Friend Sync

Delegates and sponsors/exhibitors can click buttons to easily import their existing friends from Facebook, Twitter and (soon) LinkedIn who are also attending the event

Cross-posting to Social Sites

Embedded AddThis widgets allow delegates and sponsors/exhibitors to share various

parts of their conference experience (event-specific comments, public messages, personal schedules, etc.) with hundreds of different social sites, e.g. Facebook and Twitter

Content Aggregation

For a richer site experience and better SEO, We poll the web, Twitter, Flickr and YouTube for content relevant to the event and post outbound links to this content along with summary information on the event site, similar to the way trackback pings work on many popular blogging platforms

Crowdsourcing (via Crowd Campaign)

Purchasing grants event organisers a free enterprise-level license to create a single Crowd Campaign. This allows the organiser to create and manage a Twitter-powered contest of any nature. Examples include opening a conference call for speakers, soliciting questions for popular keynote speakers or even suggesting what food or speciality drink to serve at the opening night party

Site-wide Search

Most of the site’s content is indexed into a fast and scalable search engine, allowing

delegates and sponsors/exhibitors to enter free-form queries and get back results categorised into people/events/venues/messages/fan pages

Site Analytics

We offer built-in integration with Google Analytics for overall site traffic and page-specific metrics. Event organisers also have access to a rich site analytics console that shows exactly how various features of the platform were used, e.g. average number of friends per delegate, average number of fans per sponsor, total message counts (private and public), average number of events added to personal schedules

Sub-event Capacity Planning

Event organisers have access to a reporting tool that shows how many people are attending each breakout session, party, etc. Targeted messages can be sent to all delegates of a given sub-event, e.g. “Breakout A has been moved to Room 101 to accommodate the large delegate list” or “Overflow Room 202 has been added for Keynote B.”

Profile and Schedule Callback APIs

We optionally provide two “callback” mechanisms to make sure that delegate data stays in-sync with the organisation’s system of record for personal and schedule data, if such a system is in use. For example, if a delegate updates his or her profile, the changes are posted back to a configurable URL to allow those updates to propagate back into the appropriate system of record. Similarly, each time an event is added or removed to an delegate’s or sponsor/exhibitor’s personal schedule, we post this action to a configurable URL. This allows an external system of record to track breakout attendance for capacity planning purposes or other reasons

Mass Email

Event organisers can send mass emails to the entire community or to selective subsections. Email templates can be customised in “mail-merge” fashion

Public and Private RESTful APIs

Event organisers have access to dozens of different public and private (login required)

APIs to allow external applications to automate the platform. Some examples are running searches, getting lists of friends, getting and modifying personal schedules, adding and removing friends, etc. For a complete list, visit http:// <your_conference_site_url>/api (admin account access required)

Mobile Web

Most of the features described above are available on a generic mobile web UI that is tuned to look best on iPhone and Andriod handsets, but that also works well on Blackberry, Palm and Windows Mobile. This part of the site is included even if the event organiser opts NOT to purchase mobile app integration

Mobile Application Integration

Via a partnership with mobile application provider DUB, we offer a full-featured native application for the iPhone and iPod touch that includes, among many other features, very fast offline access to the complete event schedule and personal schedules. When the handset comes back online, schedule updates and changes are two way sync’d back with the conference web site. Note: applications for other platforms,starting with Blackberry and Andriod, are due out in late 2010

QR Codes

Our platform includes hooks into various endpoints that can easily be integrated with QR Codes. Some examples include automatic following when snapping pictures of QR codes on delegates’ badges, lead generation by sponsors/exhibitors and even breakout event “check-in” by delegates

Registration Integration

Integrate with REGIS online delegate management software via a simple RESTful web service API. Delegates can also be forced to create their own accounts if registration integration is disabled &

Interactive TV Services for IPTV

IPTV (Internet Protocol Television) is a method of distributing television content over broadband that enables a more customised and interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewers will be able to watch what they want, when they want to. Interactive TV services will be a key differentiator for the multitude of IPTV offerings that are emerging. Interactivity via a fast two-way connection will lift IPTV ahead of today’s television.

IPTV brings together the television, internet and telephone. Much like cable or satellite television, IPTV uses a set-top box (STB) that allows viewers to watch hundreds of channels and order movies through video-on-demand (VOD). IPTV uses broadband ADSL, the same technology that delivers high-speed Internet to the computer. This opens the door to much more interactivity and the potential for thousands, as opposed to hundreds, of channels.

Find What’s On

All IPTV services will offer basic interactivity to support navigation and search of the vast amounts of content. An electronic programme guide (EPG) will allow viewers to browse the linear and on-demand content that is available.

EPGs are likely to allow viewers to look at programme listings up to two weeks in advance, and also look back over programmes from the previous seven days broadcast schedule. A powerful search facility will allow viewers to look for programmes by title, genre and keywords. Filters will allow viewers to display lists of movies, music, pay-per-view events and high definition programmes.

The EPG will be customisable by viewers, who will be able to create their own line-up of favourite channels and content. As well as full-screen layouts, EPGs will have a mini-overlay mode which will allow the viewer to keep watching the current programme while browsing the schedule.

Personal Video Recorder

Many IPTV set top boxes will incorporate a Personal Video Recorder (PVR) that will allow programmes and interactive content to be recorded. Viewers will be able to watch one programme while recording another. They’ll also be able to use interactive services or video on demand while recording in the background. While watching linear TV programming, viewers will be able to pause and rewind live television.

The PVR will be programmed via the Electronic Programme Guide. Intelligent series linking will allow programme episodes to be recorded based on preferences; first-runs, repeats, or all occurrences. Programme and movie trailers will contain interactive links that can be selected to schedule a recording. Remote scheduling of recording will also be possible using a mobile phone or the web.

Enhanced TV

With IPTV, viewers will be able to watch a lot more television at the same time. Sports fans will be able to keep an eye on six games at once, on the same screen, or study one game from multiple camera angles. Viewer involvement will be encouraged through voting, competitions and messaging services.


Interactive advertising will extend traditional linear advertising. It will allow advertisers to give product information in the form of an on-screen interactive brochure. This will re-enforce the brand messages and encourage viewer involvement with the product. It will also allow a direct element to be added to any TV campaign, with responses being captured from viewers.

Communication Services

The two-way nature of an IPTV connection makes it ideal for providing person-to-person communication services. Instant messaging services will allow viewers to ‘chat’ via text messages while continuing to watch TV. Video conferencing over television will allow virtual family gatherings when family members are spread across the world.

Services will be used both as stand-alone applications, and as add-ons to programming. Friends will be able to chat while watching a programme ‘together’ in different locations. Phone-in shows will be able to display callers, linked directly from their home.

Community Services

IPTV will provide many feeds of news, entertainment and information. Viewers will be able to personalise their ‘feed reader’ to match their particular interests. This will then collect up-to-date information such as news headlines, sports results, share prices and travel updates in a single place.

Dating services will allow subscribers to set up a profile and find compatible ‘matches’ to communicate with. Messages will be exchanged quickly, cheaply and safely, without the security concerns of meeting in the real world.

Betting & Gaming

IPTV will offer a range of betting and gaming on demand services. These will include sports betting services, where bets are placed on both live and virtual sports. The betting will be closely linked to the TV coverage, and will include in-running betting. There will also be a range of casino style games including roulette, blackjack, slots and poker. Some of these will be stand-alone games, others will be linked to programming with either live or virtual presenters.

Personal Content

IPTV will enable the secure sharing of video recordings, photos and music. Users with a home network will be able to share digital content with other devices such as PCs and portable media players. IPTV will be a key component in the connected home.

Users will also be able to share content with family and friends across the Internet. Effective digital content protection with consumer flexibility will be essential for such sharing to flourish. IPTV could even allow users to have their own television channel where they could share their views, photos and videos with the rest of the world as a video podcast.


Interactive television will provide genuinely useful applications that enhance the overall user experience of IPTV. Interactive services must be seen as part of the overall infrastructure of delivering television – not just a bolt on.

To get the right interactive services to meet consumer demands will require experimentation. Content providers, broadcasters and network owners need to develop, trial, refine and roll-out interactive services. A lot has been learnt over the past ten years about interactive TV. This knowledge can help inform the design of interactive services for IPTV.

Moving to the New Windows Media Player, How and Why

If you own a PC that uses the Windows operating system then you should consider using the great, and free Windows Media Player to play all your media files, and if you need convincing the latest versions of this multi-purpose media software can offer you all the features you need to enjoy virtually any type of media you have on your PC!

Windows XP and Vista Users

If you are a Windows XP or Vista user, then the latest version of Windows Media Player that you can run on your PC is WMP 11. This version offers a number of great features that its biggest competitor cannot, and has a much more attractive and intuitive interface. Here are some of the best features of Windows Media Player 11

  • Intuitive Windows Design

If you are use to the Windows interface then using Windows Media Player is simple. You can find options like settings, tool and shortcuts in all the usual places. The best features in this area are the improved playback bar, and the status area that can be minimized to your tool bar keeping it out of the way, but still accessible.

  • Great Options for Music Lovers

Media Player 11 gives you access to the Microsoft online Music Store so you can download your favourite music and new tunes directly to your PC. It also comes with easy to use software to rip CD’s so you can listen to your music in the car, and has improved library settings to make organizing your music easier and more customizable.

  • Stores all your Media in One Place and is Accessible from Anywhere

Windows Media Player 11 can store all your media files including your movies and pictures in one place and organizes them so they are easy to find, view and share. It can also be easily downloaded to many m3p devices as well as cell phones so you can enjoy your media anywhere. It even has a handy sync function so that it is always up to date.

To Download Windows Media Player 11 for Windows XP or Vista, simply follow this link!

Windows 7 Users

If you use the new Windows 7 operating system then you can access the latest version of the Windows Media Player, version 12, and there are some improved functions that you are definitely going to want to check out!

  • Supports more Media Formats

The new Windows Media 12 can support even more media formats which means that you can still store all your latest media in one place. It includes 3GP, AAC, AVCHD, MPEG-4, WMV, and WMA formats, as well as most AVI, DivX, MOV, and Xvid files.

  • Offers Remote Media Streaming

This is a great feature for those of you who enjoy taking your movies and music on the road, but don’t travel with your PC. This feature allows you to play media to other devices from your home PC using the Play To feature, including your mp3 player, car stereo or cell phone.

  • Improved Playback Features for Music and Movies

The new playback features offer you greater customization and control over your music and movie playback options including song previews and jump lists.

To get the latest version of Windows Media Player, just follow this link to start downloading your copy now!

Local Store Marketing: "Be" The News!

What person knows the most about what is happening at your store? You!

It is your responsibility to create news about your store – don’t wait for others to do this for you. Being proactive with the local newspapers to generate news coverage on your store is an excellent way to get third-party endorsement. Many of the editors – and in particular, the beat reporters – are constantly looking for news stories on area businesses. It’s up to you to entice them. Feeding them with ongoing news and information regarding your store helps establish a relationship that they will appreciate.

Positive relationships with the media not only keep you top-of-mind with newspaper writers and the community, but also creates a bond in the event you need to mitigate any negative situation regarding your store in the future. Get to know your local newspaper editors, beat writers, DJs, newscasters, etc. so that you can continually feed them with news items regarding employee promotions, product and service launches, and other key newsworthy tidbits about your store.

While this may not translate into immediate sales, it can reduce your ad expenditures. Establishing a positive, proactive relationship with the local media will enhance the chance that they run news items about your store at no cost to you. This type of news is well-received by the public and keeps your store relevant in the community. For every mention that you receive in the local media, that’s one less ad that needs to placed.

Plan on creating one news item per quarter at a minimum that you can send to all of the media. These news items can range from announcing a new product launch or service – or it can be a smaller news story, such as a new store manager announcement.

Create Your Media Contact List: Identify all of the smaller daily and weekly papers that service your 3-mile trade area, as well as local radio stations, magazines, and TV stations. Make it a point to visit each of these media outlets and introduce yourself and your store to them for future reference. Bring a free sample and information on your brand; your contact information; and your store. Establishing a relationship in advance of a need is a terrific way to stay top-of-mind with the local media. This will serve you in getting positive news into the paper and perhaps avoid negative news printed if that should ever occur.

Make Your Employees Star-Worthy: Our employees often were raised in the communities in which they work. As they begin to progress through their careers, peer recognition can be more important than monetary gains. If an employee was recently promoted at your business, why not announce this growth to the community with a one-paragraph press release? The employee feels recognized, their family feels proud and your business is held in high-esteem in the community for “promoting one of their own.” It is a pretty simple way to accomplish goals on many fronts.

Celebrate Mile Posts: When is your anniversary? You probably had to think about that for a bit before you added up the years that you have been in business. Imagine how difficult it would be for others to know how long you have been in business. It is entirely on you to remind and announce customers of key mileposts in your business. These mile posts help add credibility to your place of business by blurting “we are still in business!!”

Be A Good Community Citizen: Pick a charity and create events to generate awareness and/or funds for that local charity at your business and promote this through the media. The media is often the mouthpiece for the community and they like nothing better than having a “feel good” story about a local charity tie-in at a business. Create a photo-op at your business to jump start the charity event and at the end when you present a check to the organization. The charity wins, your business gets foot traffic and the media has a nice story to counter the negative stories that they often publish.

Create A “Call-to-Action”: Every one loves a deal and writing a news story tying in a promotion at your store – especially if it is a charity or mile post – will garner a look from the local media. Be succinct in message and avoid being to “advertising-like”, but rather create more of a public service announcement for better results. The media may pick up your announcement if it is a slow news day as a way of “filling content”. The more credibility you establish with the media in advance, the greater chance of your material being printed.

It is surprising how few small businesses spend the time to cultivate media relationships. The media is constantly on the lookout for news and having a pipeline of sources only makes their jobs easier. In most cases, it is the squeaky wheel that gets the oil and a steady stream of news from your business will establish this pipeline for the media.

The Disadvantages of Digital Signage

Many screen providers and digital signage networkers will tell you at great length the benefits of using digital out of home media (Dooh). And, after hearing the benefits you may be forgiven in thinking that this new technology has become the Holy Grail of advertising. However, as a new media there is still a lot of uncertainties with digital out of home and several drawbacks too.

Using digital screens for advertising and information is certainly a useful medium and brings many benefits including:

• Good at attracting customer’s attention and influencing their purchasing decision

• It eliminates the cost of creating and distributing print campaigns.

• It is instant and offers the ability to change promotions in real time

• Can be used as a revenue stream by selling advertising space

• Is new and therefore different enough to warrant attention especially outdoor digital signage

But there are drawbacks with using digital screens for advertising too and making sure you are aware of them can help manage expectations and calculate the future return on investment (ROI).


Return on investment can be hard to calculate. There is a high initial spend in installing digital screens and the ROI can become complex when you try and calculate sale’s increases with incidents such as screen damage and repair. However, the vulnerability of digital signage screens can be protected with an LCD enclosure preventing the need for additional repair costs.

Still new and improving – and as such there is always going to be a better, cheaper and more effective solution around the corner. Prices for the technology are still falling too which may be leading to many potential installers playing the waiting game until the price and technology is just right.

May require multiple partners – With hardware such as LCD enclosures, screens, media players, content and networking involved in many campaigns there may be four or five different companies involved in a single project.

Lack of understanding – there are many common mistakes made because of a lack of understanding. Poor content, the wrong location and the wrong screen are particularly common especially with outdoor digital signage where demands can differ.

Environment – While digital screens require power and therefore can’t claim to be green, there is high energy use in the printing, erecting and replacement of traditional print media.

Lack of a clear purpose behind many campaigns – many people embark on digital signage without a clear purpose in mind which can effect the effectiveness of the system.

Honey Does My Butt Look Big – Never Mind I Love My Big Rounded Butt

Lately I’ve been working with an increasing number of black women dating white guys. The funny thing is that their struggles and the questions they ask me about dating white guys remind me of myself a few years ago.

I am a “typical” African man’s woman with a guitar-body shape, and even at a very early age, I knew that I drove guys crazy with every “calculated’ movement of my body especially my rear side. And being somewhat of an athletic tom-boy, I had so many opportunities to do just that. I was in their face but just out of touch kind of thing. I probably would have been slapped with a sexual harassment suit here in Canada –and that is why I have toned it down. But in many African cultures, this is part of everyday man-woman interactions (women know men are hypnotized by a bouncing-booty and love to tease them guys), as long as it’s done in a culturally tasteful and socially acceptable way.

But as I started to travel more and meet men from other races and cultures, my confidence in my “sexy body” was challenged – in some ways. When I found myself attracted to a white guy, all I could think of was how “different” I was from the types of women white guys are usually attracted to (all these were stereotypes I bought into based on movies, the media and fashion magazines).

Even when white guys showed some interest, I didn’t give them much of a chance because — in my mind — they were not attracted to me but the idea of me. I would sometimes ruin my dates with questions like “why are you attracted to me?” And if the poor guy said anything that included “exotic” I’d get so pissed off because again -in my mind — he had “jungle fever’ and this “bush-babe” wasn’t playing jungle doctor.

It took me many years to accept that white guys could fall in love with a black woman for who she was but most importantly that there are some white guys out there who are attracted to JLo -Beyonce backside.

So when black women – a majority of who like me love their big rounded butts — say to me “I know that he is attracted to me, but I am not skinny”, I ask them “And…?” And if we are comfortable with each other, I might teasingly say, “Oh My God! Does he know you have a big butt?”

But it’s not just black women alone who struggle with body-image stereotypes when it comes to interracial dating. I’ve found that even white woman and Asian woman struggle with the same exact concerns and worries when they are dating someone of a different race. It always seems like something is not “right” about how we look to the other person — and the   media ,  TV  ads, magazines and the internet just keep making us feel even more “inadequate’.

My opinion — this is not based on scientific research or anything — is that how we feel about our body is a reflection of our struggle to define our personal relationship with ourselves (who am I?) and with others (who are you and how do we get along?) at any given time.

The natural desire to “get along” and feel accepted, for all of us, starts from the moment we are born. If you were raised by parents and in a social environment that encouraged you to love your body as well as your feelings, unconditionally, you learned to be in awe of the human body as one of nature’s miracles (rightly so). You also learned to occupy and have a healthy relationship with your body-what it looks like, how it feels, how it functions-and as a result are at home in it. This is where you feel dramatic and full of vitality and bounce, a place where you can find and make a paradise for yourself and for those you love. When you meet a man or woman you are attracted to, you get plumped up like a boisterous rooster, your fullness ruffling every feather because you feel comfortable enough in your body to invite others in.

But very few of us are raised like this and despite our career success or business achievements, the body is where we have self-doubt, feel timid, anxious, and insecure.

We may have sensed at a very early age that our parents (however much they tried to disguise it), were expecting some-body more “perfect” looking. We were deprived of the emotional and sensory information we needed to distinguish between what is inside and what is outside us. Our natural inclination towards perfection, meant for our inner qualities, is somehow transferred to the perfection of externals.

Without this proper inner focus, we’ve come to accept that what defines us is someone or something outside of ourselves. And everywhere we turn somebody outside of ourselves-peers, teachers, media, advertising-is there to remind us we are not in a state of perfection. The different pressures to look a certain way to be popular, important, or visible; to be considered “good enough” to be part of the “right” crowd; or to attract the “perfect” partner-all operating at the same time-are especially severe for those of us in Western societies where there is a sort of requirement for “everybody to look the same” or as near as possible to that, if we are to be “certified” as sexually and socially acceptable.

This is what worked for me — and is helping many of my clients not just accept themselves as sexy in every environment but also exude an inner as well as an outer physical presence that has character, vitality, mystery, along with sex appeal.

1. Challenge the body image notions and stereotypes that society imposes on us…

It is possible to escape the consumer culture and media pressure, lessen the stress of “not fitting in” and recover your authentic “essence,” but it doesn’t happen overnight or with simple will-power alone.

It starts with you making a decision to provide yourself the emotional and sensory information you were deprived and which would have helped you distinguish between what is inside and what is outside your identity. You have to come to terms with knowing that who defines you is someone and something inside you and not outside you. You-and only you have the power to define who you are and what you will identify with.

Some of the questions that can help you in that direction are:

Ø How best can I uphold my deep values with the body I have?

Ø How can I tell my body that I think it’s sexy just the way it is? (This is not about “If I had a perfect body or the body that I dream about,” but rather “I have a body that is waiting on me to ignite it with love, passion, and magnificence.”)

Ø How can I help others love the bodies they have?

Do not be afraid to express who you are and what you identify with even if it goes against what is being glamorized as the norm. Every time you receive or come across information weigh it against your personal definition of sexy. See if there is something that supports your personal definition, learn from it and apply it. If nothing supports what you personally consider sexy, toss the information away. You know your body better than anyone else and you don’t need an equally insecure and unhappy person telling you how to feel secure and happy in your own body.

2. Become truly happy with something that is “unique” about you…

Becoming truly happy with your body is not the same thing as denying or trying to rationalize the self-critical voices interrupting your view of yourself. Rather, becoming truly happy with your body means adopting a non-judgmental attitude toward yourself. It’s the ability to see things realistically and objectively as they are and being “okay” with what is. It is about knowing deep inside you that you do not have to be classically beautiful by societal standards to be inexplicably “sexy.” But more than that, it is about seeing your body with “new” eyes, seeing it as a reflection of something far more intelligent, wise, ancient, and sacred; then feeling comfortable enough about this to invite others in.

Below are a few questions you can ask yourself to help you begin to see your body in a different light:

Ø If I am constantly trying to live up to someone else’s expectations, what does that say about me?

Ø If I changed all the parts of my body and replaced them with new ones every couple years, at what point would those new parts switch from being “not me” to being “me”? Would I be the same person?

Ø If I’m not (fat, skinny, short, tall, unattractive, attractive, etc), then what am I and who am I?

Ø If I woke up one morning, only to discover that all of my memories and consciousness had been transplanted into the body of a movie star or model (who is a total dumb-ass, narcissistic, immoral, etc), what sort of person would I be?

Ø Is there an “essence” to my identity which if it were taken away, I would cease to be?

3. Let go and let your body be!

Everything the body can do is potentially enjoyable and alive with possibilities, sense of well-being, even ecstasy. But for you to experience the limitless abilities and adaptabilities of your body, you have to allow a certain degree of vulnerability and surrender of body-control if you want to free yourself and your body. This includes letting go of any investment in holding on to fear, shame, anger, and so on. It also means allowing yourself to dream, to fantasize, to experiment, and to create your own sexual animal. For many of us this means breaking free from our neurotic fear of the erotic and transcending the deeply embedded negative beliefs and counterproductive attitudes we hold.

The following questions will help you get started on breaking free of the need to “maintain control” that does not make sense to the body. Thinking deeply and honestly about these questions and the answers you come up with will help you relax in intimate situations and may put you in contact with areas of yourself you may not have met before as an adult.

Ø What does letting go mean to me?

Ø How do I feel about letting go?

Ø Why do I feel that I have to be in control?

Ø What emotions, feelings, and reactions come up when I think of letting go?

Ø What vague feelings of dissatisfaction, self-consciousness, disillusionment, or shame about my sexual nature and sexual desires make my body tighten up?

Ø What would happen if I were to let go?

Ø Are there other ways in my life in which I find it hard to let go? Why?

Ø Is there anything I am afraid will happen if I am not in control?

Ø What other little ways can I be less in control throughout the day? How do I feel about that?

4. Add fluidity and elasticity to your body…

Your body is a symphony of vibrating strings and membranes that can contract and expand to give you a feeling of ease and fluidity in the body, making it easier to manage mental, emotional, and body tensions. A body that is fluid and at ease allows you to move easily between states of consciousness and unconsciousness without hesitation or fear. Being able to move easily between states of consciousness and unconsciousness will bring you into an awareness of what was previously invisible within you.

There are many meditation exercises that are effective in helping us feel mobile, relaxed, and fluid in our bodies (and you don’t have to stick with one to the exclusion of others). I personally find free-style dancing that allows the body to find its own spontaneous expression a fabulous way to express the most delightful facets of our inner-directed uniqueness, sensitivity of soul, and the eloquence of a dynamic body. The dimensions of experience you can meet within yourself through dance are without limits. You may find yourself stimulating skin cell renewal and revitalizing body tissue. You may even find exercising more fun and maintaining your ideal weight easier.

5. Reconnect with your spiritual self…

The body’s relationship to the spirit and the struggle of the spirit is often neglected in the discussions about body image. Yet there have been a lot of studies, with more coming out all of the time, that show that people who have body and spirit harmonic alignment also have a positive self and body image that does not depend on the numbers on the scale, or on a tape measure, or a clothing label. They are less anxious about the aging process, and rather than fear, deny, or fight it, they embrace their aging bodies as the living stone on which the story of their lives is written on.

All of us, at any age, can increase our spiritual awareness and give our bodies a sense of peace, safety, and meaning. This doesn’t necessarily mean you have to regularly attend church, or go to a synagogue, or mosque to reap the benefits of living fully in your body.

I personally believe that spirituality is a belief and a sort of deep “knowing” that you’re connected to something greater, something larger than yourself. It is about your way of thinking, feeling, living and being with yourself, with others, and with the world around you. It is where you find meaning, peace, safety, and connection.

When the body feels safe and at ease, it is able to let go and be more natural, sensuous, and vibrant. However, you need to avoid over-spiritualizing sexuality and inadvertently obstructing the natural inner flow which knows the body best. Over-spiritualizing can sometimes cause you to be over impressed with the human mind and mechanical efforts to be spiritual and sexual-you will be missing the point!

When you begin to see your body as intelligent, wise, ancient, and sacred, you will begin to treat it as believers treat their temples and shrines-as a place to be revered and preserved in all its intricate and mysterious magnificence.

You will no longer be driven by the need for perfection but by fascination with what the body knows and does intuitively. As you learn to turn to your body for wisdom, guidance, and strength, you will no longer be obsessed simply by how it looks, but by its creativity, inventiveness, and resourcefulness. You will no longer be driven by comparisons to others but by an attitude and lifestyle that fits with your own definition of magnificence.

As you begin to enjoy your body as lusciousness and intoxicating, you begin to feel “perfect” in your own right. Rather than continually trying to move and challenge your body to look and perform to meet some-one else’s standards, you will want rapport with your body-your living, intelligent, wise and sensuous collaborator and best life companion-until death do you part.

Young or old, thin or fat, short or tall, you can make your body naturally sexy. You may not be able to reverse the aging process of your natural body, but you will sex up your body with the gleeful exuberance that combines the outer youthfulness of a young person (strength, stamina, muscle tone, flexibility and passion for life) with an inner eternal youthfulness that comes with confidence, wisdom — and with age.

That’s the body that all men of all races, cultures and age –men worth your while — find irresistibly and enduringly sexy!

Making Assumptions

As I woke up this morning, I was reflecting on a phenomenon I’ve been noticing, which is that I receive far more comments on my articles that are not tools-oriented but more information and thoughts to ponder, than I do on my offerings that have specific steps attached, designed to help you achieve your goals.

I lay there, reflecting on this pattern and noticed that I began to feel a little unsettled, “the niggle” was up! As I asked myself what needs I had that weren’t being met that were triggering that niggle, the answer became clear: I want my readers to be successful in their healing. I don’t want them to stay stuck in the use of food to cope when they don’t have to. I want my writing to inspire them and motivate them to try doing something differently. Okay, so my needs were for purpose and significance and connection for me and ease, freedom and peace for you.

1. I was making assumptions about you! I was lying there in my ultra-comfy bed telling myself stories about you and those stories were causing me distress. I was telling myself that the lack of comments on tools-related articles was because I wasn’t a motivating writer and/or because I had failed to teach the tool in a way that was easy to understand and use. In other words, I was making big assumptions, telling myself harmful stories, and those stories were making me feel that niggly, anxious feeling because I was telling myself, based on those assumptions, that I had needs that weren’t being met. And I wasn’t telling myself that “maybe” I needed to change my teaching style I had bought into that story as “the truth.” That’s why I felt the niggle.

That sense of dis-tress or dis-ease never arises when we’re still open to any possibility, it only arises when, consciously or unconsciously we’ve attached to one story as “the truth.” And usually, it’s not the truth, or certainly not all of the truth. As soon as I realized what I had been doing, I laughed and asked myself if I wanted to continue to make those assumptions, or did I want to check them out, or did I want to just let them go. I let them go, and decided to check them out also, but from a place of genuine inquiry and openness and not from a place of wanting to confirm or refute my assumption. Anything could be true, myriad explanations exist. Why would I want to harm myself by fixating on one story when there were so many possible ones?

2. The other thing I was reminded of when I recognized my niggle, my needs and the assumptions that triggered them both was that I have no right to have needs for you, or of you. As Byron Katie, a teacher whose work I greatly appreciate would say: It’s either your business, their business, or God’s business, and you have no business being in anyone else’s business! (okay, she’s more eloquent than that, but you get the drift?) I was in your business, telling myself stories about what you should be doing, how you should be using the tools (assuming that you weren’t), what I should be hearing and how often, etc. All of this was happening semi-consciously in a split second, and the only indicator I had that any of this was going on was my little niggle.

That’s my cue, and yours too, that one of 2 things is happening:

1. You really do have needs in the present that are not being met (i.e. you are hungry, you have to go to the bathroom, you’ve misplaced your keys and you’re late)


2. You’re hooked into a harmful story that has you fixated on a worst-case-scenario outcome and, rather than telling yourself it’s one of myriad possibilities, you’re telling yourself it’s going to happen and you need to steel yourself and prepare, hence, up comes the niggle that represents all the needs you’re telling yourself won’t be met when that worst-case-scenario thing happens. Once I realized that I was getting hooked into stories about how you, my readers, “should” be using the tools, and that you weren’t, I could laugh at myself and let it go. I really do trust you to know what you need, when you need it and to make use of my offerings in the way that feels like the best fit at the right time for you. I just needed to remind myself of that!

For you, if you’re still using food to cope, this process of stories being pitched to you by your Drill Sgt. and then being logged as truth is probably happening 24/7. Those stories trigger you to feel anxious/niggly because that anxiety is an appropriately occurring in response to the needs you’re telling yourself aren’t being, or won’t be met because of that story. The anxiety/niggly feeling triggers you to feel overwhelmed because you don’t know where it’s coming from and the overall story you slip into is “something bad is going to happen, it’s going to be my fault, and there’s nothing I can do about it, time to check-out!” And out come the food and body focus, the alcohol, the procrastination, the isolation….whatever your drug of choice.

The solution really is simple. As you can see in my sharing above, we can’t stop our minds from ever telling us stories but we can quite easily get to a place where those stories hardly ever arise, and when they do, we notice them right away, assess their validity and move on from a place of peace and self-awareness. Once you realize the connection between thoughts and your use of food to cope, and start using some tools to attend to your thoughts more effectively, you will cease to use food to cope, guaranteed!

Product Launch Tips For Success – Some Questions You Need to Ask Yourself

There are a few questions that you should be asking yourself

1) Is the product tangible or digital?

2) Does it need to be shipped? Or does the company already have mail management in place?

3)If product needs to be shipped and there isn’t a shipping service, that needs to be set up or are you going to package and ship the product yourself?

4) Is there some form of a call center for customer service? If not you should definitely utilize

5)Do you want to host the affiliate program yourself or use an affiliate service(s)?

6) Should you direct market product?or which methods are you going to use? (mail, radio, tv, magazines,media)

7)Do you have a quality follow up system?

8)Would you be ready to handle a massive influx of traffic from multiple mediums?

The first thing I personally think is research,plan,automation, and efficiency. The reason being is if you automate your affiliate and marketing systems as much as possible you will be freeing up a lot of time,money, and effort in turn making you more efficient and profitable. This will also leave more time for you personally to research, develop, and maintain your web marketing, affiliate marketing, regular marketing, direct marketing, and advertising.

Second is, the product being tangible or digital. If the product is digital then your life is easy all you have to do is get your affiliate systems up and running, have your follow up and customer services, have your product safeguarded, market product. If the product is tangible then you have to have packing, shipping, and receiving services in place. Personally if I wasn’t moving that many units I would hire help to take care of all shipping and just have a shipping service pick up & deliver. If I were moving a lot of units I would probably outsource, but your description is a little vague and it is hard to go by.


I would set up affiliate network accounts to as many fitting affiliate programs as I could so I could have as many people promoting my product as possible., I would utilize both affiliate programs : I would host one with a software like ‘altrasoft” affiliate system and would also host separately with a service. I would have them connected through a site like quickpaypro or 1shoppingcart via the unique features from the services. The reason for this is if one system faulters there is still one in place making money ..I would then have my follow up, customer service, packing & shipping systems up and running. Next I would market online through, affiliates, PPC, media services. shopping sites, buy adverts and all the other great ways to market a product online effectively, and next would be my specific direct marketing.

I really hoped this helped a little, I wish I had a little more info as i could help further. Just research, analyze, market, test, track, and optimize.

Good luck,


The Increasing Use of Outdoor TV Systems

Now that flat-screen TVs like LCD and plasmas are the norm and the bulky cathode ray tube (CRT) has gone the way of the dinosaurs there has been a rise in the types of applications these screens are being used for.

Whilst home entertainment is obviously still the number one use there has been a rise in using LCD TVs outdoors for a range of purposes, from digital signage, outdoor TV entertainment in bars and restaurants and for providing information such as interactive maps on high streets.

Because LCD TVs and plasma screens are flat they are ideal for such applications as they take up little space and can be mounted on walls and on pedestals without causing too much obstruction.

Their growth outdoors has been quite dramatic and the outdoor digital signage industry is a booming sector even in these uncertain economic climates. However, using LCD and plasma screens outside does come with some issues, primarily regarding the fact that most LCD TVs are not designed to operate outdoors and of course the natural elements of rain, snow, hot and cold extremes and wind blown debris can all cause an LCD or plasma TV to expire.

Ensuring any outside TV system is protected against theft and vandalism is also important as an unsecured TV will soon disappear or get damaged if left unattended.

However, a simple and cost effective method of protecting flat screen TV systems in outdoor locations is available thanks to the outdoor LCD TV enclosure.

LCD enclosures are protective casings that not only keep the rain, dust, snow and wind blown debris out of the system but also contain heating and cooling systems that ensure the safe operation even in extreme temperatures.

Not only are LCD enclosures waterproof, dustproof and can cope with the extremes of temperature such as arctic winters and heat waves they also protect against unwanted attention by vandals and thieves as they are often fitted with shatterproof screens and are built from solid steel.

LCD enclosures provide a cost effective, practical and secure solution for all outdoor TV requirements from outdoor digital signage to outdoor TV entertainment.

Home Theater Room Design – Get Professional Help

Do you want to design a home theater, but have no clue on where to start? If this sounds like you, you are definitely not alone. There are hundreds of people that want to have a home theater, but are at a loss when it comes to the proper design features. This is where professional interior designers come into play. Home theater room design professionals have seen a boom in business over the past couple of years. Today more than ever before, there are a large number of people that are interested in updating their home.

The room design for your home theater or media room is a lot more important than you may think. Sure, you want it to look good, but in order to take full advantage of the investment you have made in home theater equipment, you need to design it to sound good too.

The placement of your speakers, television and furniture all add to your home theater experience. Sure you want comfy chairs and sofas, but if they are too big to situate them properly, your media experience will suffer. You also need to take into consideration where the speakers will be placed. It is ideal to have a center speaker located in front center of where the “audience” will be sitting, a speaker on the front right and front left as well as speakers behind the seating area. As far as visuals go, you want all the seats in the house to have a great view of your TV so you should design the room with these things in mind.

Even though you do not need a professional to help you design your home theater, you may be better off getting their help; at least during the beginning stages. Many people that try to design their own home theater end up wasting a lot of money on things that they do not need, or things that they could have found somewhere else for less money. When you are working with a professional interior designer, they will supply you with a couple of different ideas, and then you can work with them in order to ensure that you get exactly what you want. The only downside to hiring a professional is that you have to pay for their services. But even though you may have to put out a bit of extra money, you will be ensured of getting a room that is professionally designed.

If you are in need of a top notch home theater room design, you will definitely want to consider hiring a professional. There are hundreds of these professionals just waiting for your business. All you have to do is locate one in your area, and then tell them what you need. In no time at all, you will have a customized home theater that all of your guests will envy.